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View of Bolzano from above with the Cathedral in the background

A long fair tradition in Bolzano

Bolzano has a long tradition in the fair industry: the first evidence of commercial exchange with other regions of the Alps, both in Italy and abroad, dates back to 1070. The geographical location of the city and its unquestionable role as a bridge between Northern and Southern Europe have always encouraged commercial, economic and cultural relations with the neighbouring countries.

The first modern fair – Campionaria - was held in 1948.

The annual calendar covers the demand from various sectors, especially top traders from South Tyrol.

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