Person of the Month: Ruth Oberrauch

Named among Forbes Italia’s 100 Most Successful Women in its July issue, Dr Ruth Oberrauch is the President of the Oberalp Group, founded by her father.

Dr Oberrauch, many South Tyrolean companies are currently facing a generational transition. In your opinion, has the approach to work changed? Do the values traditionally associated with the renowned work ethic of South Tyroleans continue to inspire the younger generation of entrepreneurs?

I believe some aspects have changed profoundly. Today’s entrepreneurs face very different challenges: digitalisation, the ever-growing availability of data, sustainability goals such as Net Zero, international markets and new expectations from employees. There is now much greater emphasis on work-life balance and flexibility.
That said, what has remained unchanged are our corporate values. We are a family-owned company with professional management, and we believe success should be measured in generations, not quarters. Our leadership style evolves with the times, but it remains firmly rooted in the same principles: thinking long-term, trusting people, encouraging courage and learning from mistakes.

The Oberalp Group has always shown deep respect for South Tyrol’s extraordinary natural environment, extending this commitment beyond the region and across all areas of its business. How do you intend to continue this defining characteristic?

Our brands, particularly Salewa and LaMunt, are deeply connected to this region and to the Dolomites, which hold not only local but also international significance.
As a family business, we think in terms of generations rather than short-term results. Respecting the mountains means protecting the place that inspires us and ensuring it can be passed on to future generations in the best possible condition.

Your company has always been dedicated to the outdoor sector, and you yourself are passionate about sport. How have you seen tourism evolve over the past few years?

The mountains have always been part of my life. Ski touring is one of my greatest passions because it allows me to experience the mountains authentically, respecting their rhythms while finding balance. It is also my greatest source of inspiration—I often come up with my best ideas while ski touring.
Tourism is an essential economic driver for South Tyrol and has contributed enormously to the region’s development. At the same time, it must be managed carefully. It is important that those who live here continue to enjoy their own surroundings and that everyday life for residents can coexist harmoniously with tourism. That is why I believe it is essential to distribute visitor flows more evenly, both geographically and throughout the year, by promoting less-visited areas and seasons.

In your opinion, does Bolzano still have the qualities needed to foster new entrepreneurial ventures and remain an attractive place for talented young people?

I believe it does, but we cannot take it for granted. Talent is not retained through slogans, but by offering real opportunities: professional growth, responsibility, affordable housing, a vibrant cultural scene and the chance to contribute to projects that have a meaningful impact.

Many young people from South Tyrol choose to gain experience abroad, and I see this as a strength. Our challenge is to create the conditions that encourage them to return, bringing with them new skills and fresh perspectives. At the same time, South Tyrol is becoming increasingly attractive to international talent. This exchange of experiences, cultures and viewpoints is a tremendous opportunity for growth, both for our company and for the region.

If we continue investing in these areas, Bolzano will remain a place where innovation flourishes, talented people are attracted and inspired to build their future.

Image: Ruth Oberrauch, Courtesy Oberalp